A 100 years ago, when men wore hats and moustasches, and all the ladies had long dresses, taking photographs took time.
There were several reasons for this, but one was that looking at the upsidedown image on the ground glass made it a bit cumbersome.
Now, a hundred years later one can easily take loads of photographs in just one minute.
By slowing down this process again, by imitating the large format camera, the photographer will once again spend time and actually think of how to adjust all parameters in order to take a good photograph.
Once upon a time, when all cars were black, and this mode of transportation was less common than a horse, there were no automatic cameras.
With manual mode as the only option, photographers were forced to see the whole image in the ground glass and really determine its blackness and whiteness.
In those days, your zoom feature relied on the muscles of your legs. Yes! You need zoom? Walk!
When people looked up in the sky and saw more birds than planes, the few machines in existence where crafted to last.
The loupe on camera’s ground glass was the only way to make the image sharp and crisp.
Before the moon was touched by humans, when the computers weren't personal, but were the size of your apartment, there weren’t many crooked lines.
By either tilting vertically or swinging horizontally, the trees and buildings were made straight as the contractors would wanted them to be.
And since the camera is fully manual, the image crop option depended on photographer's darkroom skills
As the red lightbulb illuminated the darkroom, letting the photographer slowly see the negative on the easel.
It took minutes until it would appear as the camera saw it
Analogue will imitate a true darkroom, with strips to find the time and contrast.
One may also use crop, rotate, blur and tone to enhance the photograph.
Our ancestors' eyes would have probably seen their world differently from how we see it now.
By carefully adding lighter and darker areas to the photograph, it will become real art.
It takes a lot of practice to master the darkroom, but the path will be enjoyable.
And that’s the intention of the app Analogue